It was in 1996 that Mr. Rajeshbhai R Shah started Divine and went on to create a whole new segment in the Indian domestic pharmaceutical market. During that time the domestic pharmaceutical market had a lot of competition within the premium segment and there were top few companies evolving for the generic business ahead. Rajeshbhai Shah used to work as a Marketing Representative at Lupin Pharmaceuticals back in 1984. In the desire for growth he accepted three competitive offers and was promoted to All-India Marketing Manager for Sharda Drugs Limited in a short time span. Later the public sector company was turned down due to its lack of debt repayment capacity and Mr. Shah had to let go his 6 months salary and a key job of life. Having tremendous marketing experience he decided to start his own pharmaceutical company and thereafter invented DIVINE. Mr. Shah in 2001, discovered a faulty product OFLOXACIN INFUSION which was sold with more than 200% profit in the branded-generic segment by just 2 companies in India. Having manufactured this product under personal guidance and inspection, he launched his competitive drug which became to be the turning point of his career with a first year turn over crossing Half a million dollars and signed some further deals which became a huge success for the company. The very next year, a Pharmaceutical manufacturing factory, Divine Life Care Pvt Ltd was inaugurated in Sanand, Ahmedabad in the year 2002.
"Trust is built on Credibility..."
Mr. Shah sold the company in February 2016 after gradual decline in sales and formed Prominer Industries thereon in July the same year. He has truly lived
the "Struggle, Failure and Success are part of life" journey and is an inspiration to Parth. "Besides wanting to be like my Dad, an important quality which
I would like to inherit is "Honesty" in any and every situation." - Parth Rajesh Shah.